Browsing Tag


Pear Back to School


B2B Resources

How to Embed Your Brand in Back to School Planning for Parents & Kids

By on March 23, 2017

Are you ready for the 2nd biggest retail holiday of the year?
For many apparel, technology and CPG companies, back to school is the 2nd biggest retail holiday of the year.  This…

Does your marketing matter?


B2B Resources Sponsorship

A Checklist to an Effective Grassroots Campaign

By on May 24, 2016

While marketing tactics like display ads and promotional emails still have a time and place, they’re missing an essential component in reaching and resonating with consumers: value.

Grassroots may initially…